About us
Join us as we build a smarter, circular economy—one pickup at a time. Together, we can transform waste into opportunity and bring real change to how India recycles.
We believe every individual has the power to drive India’s sustainability future. Founded in Bengaluru, our mission is to make recycling simple, transparent, and rewarding for consumers across the country. By combining innovative technology with the grassroots strength of local recyclers, we turn everyday waste into tangible impact for people, brands, and the planet. Our Founder Prasad S N is an Alumni of IIM Bangalore, St Joseph Institute of Management and has worked with various top MNCs such as Bosch and TIMKEN in India and abroad. He is also an author of book “SOStainability: The Last Call For Change“.
What are we doing ? And Why ?
Data-Driven Traceability and Transparency
Every item recycled is digitally tracked from disposal to processing, giving households, brands, and recyclers full transparency and confidence in responsible waste management.
Empowering the Informal Sector
We connect local recyclers to a modern, fair, and inclusive digital system—boosting livelihoods, recognition, and safety while formalizing the backbone of India’s recycling ecosystem.
Rewarding Sustainable Choices
Consumers earn instant rewards and impact credits for recycling, turning responsible action into tangible value for themselves and the environment—fostering lasting behavioral change.
Unmanaged Household Waste
Over 1.1 million tonnes of e-commerce and quick commerce packaging waste enters Indian homes annually, yet more than 60% of household waste end up unsegregated in landfills or as litter due to the lack of easy, responsible collection mechanisms. This causes severe pollution and missed recycling opportunities.
Lack of Traceability and Data for Compliance
Brands in India now face strict EPR (Extended Producer Responsibility) rules, but only around 30% of post-consumer plastic waste is properly accounted for in compliance reports. Without item-level digital tracking, most recycling remains invisible—creating financial and regulatory risk for companies, and environmental risk for society.
Why Choose Us
Impact you can see
Every item you recycle is digitally tracked, ensuring your environmental contribution is visible and measurable for both you and partnering brands.
Trusted Connection
Our platform seamlessly links households, local and certified recyclers, guaranteeing safe pickups and compliance with national waste management standards.
Rewards That Motivate
Get rewarded instantly for every responsible action—our unique credit system turns recycling into a win-win for consumers, communities, and the planet.
How it Works ?
Shop online as usual—our platform tracks eligible packaging for recycling.
Schedule a pickup in a click to pick up all the waste from your household.
Local recycler collects and scans your waste, and you earn instant rewards.
Get rewarded and redeem your points. Also, track your environmental impact live on your dashboard.
What are you waiting for?
Are you a brand, retailer, or recycler? Connect to a verified, digital recycling network built for compliance, consumer engagement, and supply chain impact.
Explore Our Blog
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Contact us
We’d love to hear from you—whether you’re a household looking to recycle, a brand wanting to partner, or a kabadiwala interested in joining our network. Reach out for questions, suggestions, or support and our team will respond within 24 hours.
